The First Beer of Japan: since 1876, Sapporo Premium was the first beer brewed by the people of Japan, the brand that paved the way for all beers in the nation. Sapporo Premium Beer is a German Pilsner style lager, brewed with a single hop variety for refined bitterness and delicate floral aromas. Golden in colour with a subtle malt character, the rich creamy foam gives way to a perfectly balanced flavour with a crisp, clean finish, for complete refreshment.